What is the name of your business and what is its function?
CrossFit Terminus is a full-service strength and conditioning facility dedicated to quality coaching. We strive to help individuals become a better version of themselves by providing excellent service and unparalleled coaching in a fun and relaxed atmosphere.
How long have you been in Atlanta?
We opened in August 2013 and have always been in Old Fourth Ward. In late 2016 we plan to open up our brand new state of the art facility off Memorial in Reynoldstown.
What do you like most about Atlanta?
We love the diversity of our community, and we intentionally welcome all people with open arms and support each person’s goals, whether those goals are to build muscle, lose weight, or simply have a healthier body.
Also, the name Terminus represents our love for our city. When Georgia decided to build a railroad line from the Midwest down to modern day Atlanta, a stake was put into the ground just a few miles away from the gym, which became known as Terminus, literally meaning “End of the Line.” Contrary to popular belief, we did not take the name Terminus from the AMC show The Walking Dead, although it was a nice coincidence!
What separates your business from the others and makes it the best?
We are here to share our passion for fitness and create a community based on the pursuit of fitness. Our goal is to foster unbreakable bonds with an open-minded environment, and we strive to create greatness inside and outside our community. We are committed to providing excellent customer service, maintaining open communication, and never losing focus on helping individuals achieve balance and success inside and outside of the gym.
Who is your ideal client?
Our ideal client is anyone who is willing to better him or herself by practicing patience, hard work, and commitment. We are here to help all kinds of people regardless of their athletic background achieve their fitness goals.
Is there something that people in the community do not know about your business that they should know?
We believe the biggest misconception of CrossFit Terminus is that we are solely interested in a ‘competitive’ environment. In reality, our goal is to help people in all walks of life become better versions of themselves. We love seeing people become more confident and better prepared for the unknowns of every life. We want people to take fitness as a long-term approach, striving for health over the course of a lifetime.